March 7th, 2022, Shuqee, a global leader in providing holistic solutions for 4D Movie Theater or 5D cinema, announced a technology partnership with Alterface, the market leader in interactive technologies and attractions. The cooperation will combine Shuqee’s 5D theatre with Alterface’s award winning interactive solutions.
Shuqee is launching a new series of interactive media-based attractions called SHUQEEXPLAY using cutting edge technologies from both companies. This series provides the best immersive and interactive experience to visitors, allowing sharing fun with family and friends while maintaining a high visitor’s throughput in a small footprint. In order to enhance the experience of visitors, SHUQEEXPLAY series is equipped with special effects, real time score display and seats with dynamic motions to enrich the fun of interaction. SHUQEEXPLAY series comes with a catalogue of thrilling games and media which can match different venues with different thematizations. It includes but is not limited to: Museums, Science and Technology Parks, Family Entertainment Centers, shopping malls, experience centers, theaters, zoos, hotels, Theme Parks, etc. Every SHUQEEXPLAY’ Theatre can turn any location into a thrilling, funny and fascinating playground!
“We see tremendous opportunities for SHUQEEXPLAY” said Stéphane Battaille, CEO from Alterface. Interactivity allows people to have very personalized, human moments where they feel like taking part in the adventure. Visitors who are looking for excitement and unique experiences will enjoy SHUQEEXPLAY. It is the perfect solution to bring interactivity to everyone, everywhere.”
— Stéphane Battaille，CEO from Alterface
About Alterface
Founded in 2001 and headquartered in Belgium, Europe, Alterface operates globally with an extensive expert partner network. Alterface develops turnkey interactive dark rides, theatres, walkthroughs and the non-linear awarded Erratic Ride. The company offers creative, interactive, technology, project management and maintenance modules for integration by vendors and manufacturers.
Visitors can enjoy Alterface immersive rides in Walibi Belgium, Legendia, Qingdao Wanda, Warner Bros. World, Jardin d’Acclimatation, Phantasialand, Six Flags, Lego Discovery Centers, Cedar Fair, Carowinds, Ferrari World, IMG, Lotte World, Yumiyuri land, Hub Zero, Hersheypark, Portaventura and many more.
Alterface received the Thea Awards Outstanding Achievement for Bazyliszek in Legendia, Poland (2018) and for Popcorn Revenge in Walibi Belgium (2019), as well as many others for Best Family Attraction and Best New Ride. Park World Excellence Award rewarded Alterface’s Erratic Ride for Best Use of Technology. More recently Alterface had the honor of winning third place in the Interactive category of the Blooloop Innovation Awards for the new technology “Wander” and first place in the Brass Ring Awards for Best New Product Concept for Action League, The Interactive Technology.
“The technology partnership between Shuqee and Alterface will strengthen our position in the entertainment market. Shuqee and Alterface are technology companies that are professional in their respective fields and complement each other extremely well. We will continue the technology revolution and integration to bring interactive cinema a new multidimensional experience. I am convinced that our partnership will bring new pleasant surprises to our customers!
— Jiang Jiacheng, Founder and CEO of Shuqee
